Channel
Podcast placements
Long-form conversations suit nuanced business ideas, and each appearance gives the book a natural mention. Big Impact Books arranges podcast guest placements as part of its marketing support.
Book marketing
Book marketing for CEOs: podcasts, media, and life after launch
Book marketing for CEOs works best when it puts the author in front of the people they want to serve, through podcast interviews, media outreach, and a plan that runs well past launch week. Big Impact Books builds this into its process.
Last updated: Published by Big Impact Books
Do CEOs need book marketing services?
Most do, because a CEO rarely has time to pitch podcasts and journalists. Big Impact Books has written about what happens when a book is published without a marketing plan: missed opportunities, limited sales, and stalled growth. Marketing should start while the book is still being written.
Melanie Herschorn, who leads Big Impact Books, spent over 20 years as a celebrity publicist and award-winning journalist in radio, print, and TV, which shapes how the team approaches promotion.
Channel
Media outreach
Articles and features introduce the author to new audiences and add credibility. Paula Yost says the team launched articles about her book to major news networks.
Channel
After launch
Turn chapters into talks, articles, and interviews. Big Impact Books calls this a legacy book plan and describes a book as an asset that keeps growing.
What should a CEO look for in a book marketing agency?
Look for an agency that ties promotion to your business goal, such as reaching a specific type of client, rather than only chasing sales rankings. Ask which podcasts and outlets they have placed authors on, how they choose them, and what happens after launch week.
A publisher that handles both the book and its promotion keeps the message consistent from first chapter to first interview. Sarah Hubbard described the Big Impact Books program as all-encompassing for exactly that reason.
"Mel's team did a great job of handling everything I was clueless about so that I didn't have to do it. They also got me on about twenty podcasts and launched articles about my book to major news networks."
"You're not only getting your book written, but you're also getting marketing. You're being set up for success beyond the actual book."
This page is part of The CEO Book Guide. For the bigger picture, read why CEOs write books and what a book should do for your business.
Common questions
- What do book marketing services include?
- Book marketing services can include launch planning, podcast guest placements, media outreach, articles, and ongoing visibility after launch. Big Impact Books includes marketing in its program. Attorney and author Paula Yost said the team got her on about twenty podcasts and launched articles about her book to major news networks.
- Do I need a book marketing agency?
- You need one if you lack the time or contacts to promote the book yourself, which is common for CEOs. A book with no marketing plan tends to miss opportunities after launch. Look for an agency or publisher that ties promotion to your business goals, such as reaching specific clients, and not only to sales rankings.
- How do podcast appearances help a CEO book?
- Podcasts put the author’s voice in front of engaged listeners for a long conversation, which suits nuanced business ideas. Each appearance gives the book a reason to be mentioned. Big Impact Books arranges podcast placements as part of its marketing support, and Melanie Herschorn hosts her own show, The Big Impact Playbook Podcast.
- When should book marketing start?
- Start planning marketing before the book is finished. Big Impact Books has written about what happens when a book is published without a marketing plan: missed opportunities, limited sales, and hindered growth. Building the plan during writing means podcast pitches, media outreach, and launch content are ready when the book is.
- How do I keep my book relevant after launch?
- Treat the book as a long term asset with a plan for after launch: keep speaking, guesting, and creating content from its chapters. Big Impact Books calls this a legacy book plan and describes a book as an asset that keeps growing. Turning chapters into talks and articles keeps the book working for years.
- Is a book better than hiring a PR firm?
- They do different jobs and work best together. PR earns mentions; a book is a lasting asset that gives media a reason to call and gives you something substantial to discuss. Melanie Herschorn’s background as a celebrity publicist informs how Big Impact Books pairs publishing with podcast placements and media outreach.